Michael Phelps won his third gold medal and shattered his third world record in as many days with his dominant win in the 200m freestyle. Phelps has now tallied nine career Olympic gold medals, an accomplishment that ties him for the most ever in Olympic history. The Baltimore, MD native also set an Olympic record in the semifinals of the 200m fly.
Natalie Coughlin etched her name in the Olympic record books with her win in the 100m backstroke. Coughlin has become the first women ever to repeat as Olympic champion in that event and now has recorded seven career Olympic medals. Kirsty Coventry
challenged Coughlin at the end of the 100m backstroke to place second. The Zimbabwean swimming sensation has now collected two silver medals in Beijing and also set an Olympic record in the semifinals of the 200m IM.
In addition, Octagon Olympic & Action Sports Managing Director Peter Carlisle
was interviewed today on CNBC's “The Call” discussing the tremendous commercial appeal for Phelps.