The various scenes along the journey are vastly different and yet hang together effectively, creating a seamless commercial. The cat is seen leaving its new house and negotiating its way down the road and through the city - with scenes that include a fish shop, a railway track, the wet city streets and eventually the suburbs, with the closing scene showing the cat arriving home and rubbing up against the wall - purring in appreciation.
"This was about an emotional and physical journey that the cat takes. We couldn't rely on tricks, facial expressions or any cute little antics from our Burmese actor. All of the emotion in the commercial had to be created in how the scenes were directed and shot. We had to humanise the cat so that the viewer would relate to the cat on an emotional level," says Baggott.
"The challenge was also that the cat appeared in nearly all the shots, and so it was demanding in terms of the performance required from the cat."
Needless to say the spot required careful planning and pre-production. Baggott concludes: "In this industry there is a cliché that children and animals are notoriously difficult to work with - cats are possibly the most difficult of the lot and there were times when we wished we had followed the animation route!"