The basic concept of the advert revolves around a farmer driving backwards in his bakkie in order to save on his odometer reading because he does not have a five year maintenance plan. The camera follows the farmer and his wife as they leave the house, and shows that wherever they go, they drive in reverse. The camera then zooms in on an Isuzu, which is driving forwards.
Jason Fialkov of Frieze Films who directed the commercial, says that is was an awesome commercial to work on. "But just because there were no real special effects or stunts, it doesn't mean that there were no challenges while filming."
Fialkov goes on to explain that aside from the fact that there was limited time in which they could shoot the commercial, while ensuring it is in line with the brief from the agency, he also had to work around whatever situations came up on the day.
"During shooting of the commercial there were cows all over the show and two of them that were procreating kept on walking across the camera's line of sight. It is unexpected elements like these that we have to adjust to," Fialkov concludes.
A clever, yet simple idea that effectively highlights the new Isuzu offering.
Frieze Films recently teamed up with Net#work BBDO to produce the latest Isuzu television commercial for the five year maintenance plan offered on its vehicles.
