For TBWA, Malo 8 spent three days on a cross-country shoot for the new television commercial for Cotlands. This tells the moving story of a young man who did all he could to ensure he was there when his cousin needed him. During the shoot, Malo 8 worked closely with a hand-picked crew to recount musician Loysio Bala's childhood tale, and convey an authentic sense of the past as well as the distance a journey across South Africa entails. Capturing the emotion, sacrifice and love via performance and shot selection was critical, and resulted in a piece that nabbed a spot in the Creative Circle's Ad of the Month Awards for December.
This achievement was followed by an important spot for Coca-Cola, which gave the 'Reasons to Believe' campaign a South African voice. Here, Malo 8 worked with incumbent agency, Draftfcb Johannesburg, to identify stock footage, direct animation and shoot material - as well as contribute conceptually to the piece - to a new South African favourite.
The commercials can be viewed on this
link.
