Barber added that, for a production company, this piece was a real achievement as it marked a flexibility of approach. "It was exciting to craft a reality film," she said. "When we started this production, we had no idea of the outcome. We could only believe that the statistic would prove to be true. What became important was authenticity and accuracy in the documentation of the experiment and then finding a way to portray that reality in short form. Both Ogilvy and Frieze were intent on making this spot 100% authentic and ultimately that was achieved."
View on YouTube: http://www.youtube.com/watch?v=BW30WslahMc