The first ad had achieved noting scores of 80% among DStv subscribers and 61% amongst non-subscribers, the highest achieved by any of the different media utilised by the campaign. Producing an second ad that bettered these would be no mean feat.
This time the agency upped the ante by introducing a new and very colourful neighbour - Prudence. Prudence is quite confused and just a little outraged by Mavis' popularity. She observes people visiting at all hours of the day and night. Of course, Prudence is hiding a secret desire to get an invite, too, and experience the magic of DStv.
For Malo, the direction needed to focus on building on the Mavis character as well as creating Prudence. She had to embrace the busybody neighbour role in style, performance and character. While wardrobe was a key direction element for Malo in his development of the character, the commercial offered an opportunity to combine styling, performance and comedic story telling. Careful comedic timing and a tight edit all contributed to the end result.
Frieze Films Executive Producer, Jo Barber, believes that Ogilvy's early confidence in Malo's ability has helped to develop his skill to exciting mutual benefit. She says he is currently in development on several other commercial projects both locally and internationally.
To see Malo 8's show reel, please contact Barber on .
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