The commercial, conceptualised by Hunt Lascaris, opens on two old gentlemen discussing the timeless traditions of cricket while walking across a manicured pitch. It's all about tradition and decorum - a gentleman's game. They enter a sports club and continue to reminisce about the game while looking at old cricket memorabilia. We begin to suspect that everything is not as it seems. Suddenly we cut to an animated crowd of spectators at a limited overs match. We see that the two 'gentlemen' have transformed themselves into vibrant supporters of one day cricket - sporting wigs, helmets, wearing little more than flags, as they shout the odds, sing songs and strut out a few dance moves. It's all for the love of the game.
Tony Baggott comments: "The challenge was to create a great performance commercial that you can watch again and again. If the performances are engaging and the story is well told, you enjoy it just as much on repeated viewing as you did the first time, even if you know the joke. I enjoy the subtlety of the performance. What these two old guys say cannot be taken at face value. Watch them again... it's the 'I know that you know that I know' story."
Filming took place at various locations in Cape Town and the match was recreated using 350 extras at a cricket stadium.
The end result is a very amusing commercial.