The commercial, introducing the new strawberry flavour, needed a fresh, young and trendy couple that had not been seen on South African television before, in order to give it the edge that Tony was looking for.
The commercial opens on an extremely irate woman as she hits her husband on the back of the head with a magazine. She drops it into his lap in disgust, waiting for his response. The man, despite the obvious threat from his wife, cannot help but open the magazine to the centre spread where instead of a scantly clad woman, he reveals a delicious looking strawberry.
Created by TBWA Hunt Lascaris, the commercial is a continuation of the existing campaign for Brutal Fruit.