Jonty Fine, one of the directors in the Frieze Films stable, has nabbed a trio of VUKA! Awards.
Using public service announcements (PSAs) as the competition genre, the M-Net VUKA! Awards were introduced in 1999 as a platform to reward and nurture South Africa's filmmaking talent while providing vital exposure to social causes and charities. This year's awards were announced last week (November 26).
The ‘contender' category is for work done by producers, directors, creative directors and copywriters who are between the ages of 20 and 28 years, and are either recent graduates or have less than five years' work experience. The other categories are ‘newcomer' and ‘professional'. Within these three broad categories, awards are given to those commercials judged to be Best Overall, Best Direction, Best Concept, Best Script, Best Cinematography, Best Sound Design/Original Music, and Best Editing.
Collaborating closely with Ogilvy South Africa's creative director Fran Luckin and copywriters Taryn Scher and Renier Zandberg, Fine filled three different pairs of shoes to create a commercial for Oxfam Global Warming. Not only did he take on responsibility for directing the commercial, he handled cinematography and editing. The commercial's soundtrack was composed by Hugo Ludik.
Entitled ‘It's Getting Hot in Here', their piece was rewarded with the Best Overall award as well as that of Best Concept and Best Use of Humour.
“It's always inspiring to work with this team from Ogilvy,” said Fine, “and to be recognised for a commercial that nurtures human capital and promotes good deeds and goodwill, is doubly satisfying. Everyone worked exceptionally hard before, during and after the shoot, intent on paying as much attention to detail as they would for a paying client. Big ups, guys. Thanks for picking me to work with,” he said.