The commercial, which combined a contemporary cover version of Nina Simone's liberation "Young, Gifted and Black" with record cover designs and classic styling to pay tribute to the golden age of soul, involved a high-quality music video production with several well-known artists from around Africa.
According to Frieze Films Executive Producer, Jo Barber, the process was an uplifting collaboration of talent. "Ogilvy Johannesburg both created and followed this project through with an inspiring passion. It's one of those collaborations that consumes you from beginning to end. To the creative team and all at Ogilvy, congratulations!"