Conceptualised by Ogilvy Jhb, the commercials were shot over two days. The first 45-second commercial is called ‘Visitors' and is shot in Mavis's home where she immediately closes the curtains and confides in us that “People never seem to leave me alone.” What follows is a series of would-be visitors armed with compliments and cakes trying to “visit” Mavis because she has DStv. Even the reverend gets turned away. The voice-over ends the commercial with “Make your home the place to be with DStv Compact. Thirty-five great TV channels for just R219 a month,” as streams of people flood onto the scene and try to peep in through Mavis's windows to get a glimpse of what's happening on her television.
The second commercial is shorter, just 30 seconds, and is called ‘Milkshake'. It features Mavis seeing her teenage daughter and friend dancing a hit song on the television. She snatches away the remote and one expects her to predictably push the off button, but Mavis delightfully does the opposite - she turns the volume up and really shows the two girls how to “get down”. The girls are naturally quite surprised but within seconds, begin laughing and join in with Mavis before the spot closes on DStv's offerings folding into the DStv Compact product.
The commercial is the brainchild of the creative team at Ogilvy consisting of Creative Director, Jonathan Beggs, Art Director, Tetteh Botchway, and Copywriter, Zwelakhe Tshabangu. Botchway said, “It was exciting to work with Malo, we were really, really happy with the end result. We had worked with him before on a SuperSport commercial and were keen to work with him on something bigger. Then DStv Compact came up.”
Botchway added: “Malo's director treatment is spot-on, completely professional and in-tune.”
Frieze Films is focused on developing and nurturing top directing and production talent in South Africa and represents Tony Baggott, Steve Tanchel and Jonty Fine. Malo 8 is their latest collaboration and is set to give a new edge to the industry.