The commercial communicates that the AA recently chose to fill up their fleet with BP Ultimate. The fuel cleans your engine and helps it run more efficiently, giving more kilometers per tank. While making these facts as relevant as possible to the consumer, the idea was to demonstrate a simple truth: that if you want to know where to find the best, you need to follow the experts - whether it be Italians for pasta, rappers for a party or indeed - the AA for fuel.
The campaign “The AA chooses BP - Shouldn't You?” was shot over two days in Hennops, Bryanston and Newtown, and had the added challenge of 90% being filmed within moving vehicles. In order to control the light entering the cars and to avoid reflections, two process trailers were utilised on each shoot day so that one team could rig and light while the other team filmed. The lighting teams were headed up by DOP Rob Malpage.
The creative team of Jacques Massardo and Gareth McPherson from Ogilvy CT said: "We felt very confident from the outset with the way Tony and his team interpreted the idea, and they absolutely delivered. We got a great performance from our lead and the authentication of each vehicle's interior was fantastic with each scenario feeling very real and believable.
"A big challenge was to get the idea to work in thirty seconds, but thanks to slick production and editing from editor James Hoskins, it felt like we ended up with a forty rather than a thirty."
Ogilvy producer, Iris Vinnicombe said, "Tony and his team were fantastic to work with, true professionals in every respect, the shoot was great. We all had the same goal - a commercial that delivers the message with high production values."
Concluded Frieze Films producer, Cat Lindsay: "We had a really fantastic experience with the Team from Ogilvy Cape. Jacques and Gareth were really clear about their expectations and their vision and so the collaborative process was effective.” Click here to view the commercial.