Ireland/Davenport and Frieze Films have won the Creative Circle's ‘Ad of the Month' for April 2008 in the television category. Aimed at heightening awareness for the Soweto Rugby Club (SRC) and entitled ‘Practice', the ad was directed by Steve Tanchel.
The commercial was up against stiff competition and subject to a tough judging panel which makes the first place even more rewarding, according to Frieze's Jo Barber.
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