The new Toyota television commercial, due to launch soon on our screens, is carving new territory for South Africa and Frieze Films director Tony Baggott.
Baggott will be shooting the ad on what is indisputably the single most cutting edge piece of camera equipment available today - the digital Genesis camera, a joint invention by Sony and Panavision.
Genesis is the first film-style fully portable digital imaging camera that utilises all existing spherical 35mm lenses and was used to shoot Superman Returns. The Toyota commercial will be the first local production to utilise the full resolution of the Genesis images from capture through to delivery.
