By Design Africa has further strengthened its position as the leading events company in Africa with the addition of an office in Lagos, Nigeria.
"Our goal is to expand our reach and improve service to clients in other African regions, and we're delighted to have achieved that with the launch of our facility in Nigeria," says CEO, Zoe Molapisi. Based in South Africa, By Design Africa also has established a presence in London and Ghana.
"We identified Lagos as being a suitable base, not only for it's lucrative and growing domestic market, but also it's strategic location as a springboard to the rest of WECA Region. Internationally, we have worked with government ministries from countries such as Tanzania, Rwanda and Burundi, and our proximity to clients in this region marks an exciting new era in the growth of the business and its ability to offer exceptional service."
Experiential Customer EngagementFounded in 2002 by Zoe Molapisi, By Design Africa specialises in high-end eventing solutions for discerning clients comprising top corporations, government departments, heads-of-state, luxury brands, celebrities and super-high net worth individuals.
The company differentiates itself from other event companies by working on a strategic level when conceptualising events, crafting spectacular and unforgettable experiences that also serve to strengthen relationships and generate long-term brand value.
"We call this process 'Experiential Customer Engagement', in which trust is fostered to the point that consumers are turned into avid advocates of your brand, creating added value way beyond the event itself.
"Since the company's inception, we've been fortunate to have landed lucrative contracts with major clients to conceptualise and produce high profile events for them, their customers and suppliers. Many of the events are held in exotic places, for example, Mauritius, Seychelles, Zambia etc., so we have gained huge experience over the years in managing the challenging logistics involved."
In addition to live event design and production, By Design Africa's full-service offering includes public relations, content management and delivery, guest management, destination and incentive travel management, promotional merchandise and branding, exhibition/set design and installation, and film and video production.
