This eye-catching advertising gem has barely been on the market four months and the orders are coming in fast and furious. All Dart Ads at A1 were ABSA's, one of the major sponsors of the event. The product could be seen along most of the A1 route.
All reports indicate that the entire event has been a resounding success. Thanks to our client, ABSA, who made it possible for us to launch the Dart Ad in a really BIG way on their behalf. Well done A1 Grand Prix, Mortimer Harvey and last but certainly not least, a very special well done to Durban, without whom this would not have been possible. Roll on, A1 2007!
Right Stuff went in full throttle with this branding venture and has not looked back. The Dart Ad, Right Stuff's unique rotating tri-panel banner system has truly planted itself in the centre of attention at its biggest event ever - the A1 Grand Prix in Durban, which took place from 27 to 29 January 2006.
