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Wetpaint launches Augmented Reality ads for Snapdragon

Boutique advertising agency Wetpaint Advertising has launched a wide-reaching brand awareness campaign to promote telecommunications technology giant Qualcomm's Snapdragon mobile processor chip. A unique feature of this campaign is the utilisation of Augmented Reality software functionality, which has been incorporated into the campaign's print media component. This marks an historic milestone in South African advertising history, as Wetpaint Advertising is one of the first agencies to incorporate this newly launched technology into print advertising. Qualcomm Snapdragon print adverts embedded with the Augmented Reality functionality have been issued in the latest editions of South Africa's most notable technology lifestyle magazine publications, including Tech Smart, Popular Mechanics, Stuff Magazine and Magg Magazine.
Wetpaint launches Augmented Reality ads for Snapdragon - Wetpaint Advertising
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Audiences are able to view the feature by downloading Qualcomm's free Vuforia Augmented Reality app from their website via their mobile phones and tablets, and use the functionality to scan embedded targets within the print ads in order to activate the feature. Doing this initiates a virtual, 3D audio-visual experience which serves to supplement the print ad, and directs users to the dedicated Snapdragon website. By downloading the Vuforia app from Android Market or Google Play Store and scanning your smartphone over the image inserted here, your phone will be able to detect the target embedded within the advert image, and will trigger its 3D Augmented Reality multimedia component.

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25 Jul 2012 11:03


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Wetpaint is a professional advertising agency that makes a tremendous effort to understand our exact objectives and needs, providing very specialized and focus customer attention. It has been an absolute pleasure to work with Wetpaint and we look forward to continue our partnership with Wetpaint. [Dominique Friedl: Business Development Director, Qualcomm Inc] || Sunbird has been using Wetpaint for their international marketing and advertising needs since 2010 and the difference in the generally improved awareness they have created of Sunbird Hotels & Resorts has been substantial - not only within South Africa but globally as well. This is a credit to their innovative management of our marketing campaigns and our new website design / development. We enjoy a great relationship with Wetpaint and the speed with which they respond to our urgent needs makes it a pleasure to work with them. [Roger Gardner: CEO, Sunbird Tourism Limited] || Thumbs up to you guys! We have found your team prompt, efficient, understanding and creative. Highly recommended. [Belinda Wilson] || Wetpaint had added a fresh and innovative angle to the promotion of our products and brand. The creative team always responds positively to suggestions and challenges. [Craig Waterson: Sales & Marketing Director, ROCLA] ||