Wetpaint Advertising lands Qualcomm account

International telecommunications corporation Qualcomm is launching its Snapdragon S4 mobile processor chipset onto the South African market, with Wetpaint Advertising leading its advertising efforts.
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As the exclusive marketing partner for the Snapdragon campaign, Bryanston-based Wetpaint Advertising is launching an intensive and tactical promotion: the goal being to generate greater brand awareness, for a product that previously remained unknown in South Africa, despite its wide usage.

Having landed the international account, Wetpaint Advertising is currently rolling out an integrated campaign launch, which introduces the multi-tasking Snapdragon mobile processor to the public across several varied platforms. Wetpaint is utilising a variety of marketing strategies, including outdoor media, radio sponsorships, and an online competition which uses a unique digital puzzle game as its entry mechanic, and an exclusive promotion on South Africa's foremost technology podcast show: The ZA Tech Show.

Qualcomm's Snapdragon mobile processors can be found in over 340 smartphone and tablet brands on the market. The Snapdragon's distinctive technology facilitates the simultaneous operation of multiple smartphone functionalities; at an improved rate of speed, battery life retention and multi-tasking experience.

Wetpaint Advertising is a through-the-line, full service creative agency which counts Epson, Philips, Sun International, Huawei, Sasria and Sony amongst its client roster. Offering a diverse range of solutions, Wetpaint Advertising includes Marketing and Media Strategies, Design, Copywriting and Web Development as part of its holistic advertising solutions packages. It also boasts a Social Media division a full-service Radio Production house - called Wetpaint FM - and has recently launched Digital and Events divisions.

4 Jul 2012 12:45

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Wetpaint is a professional advertising agency that makes a tremendous effort to understand our exact objectives and needs, providing very specialized and focus customer attention. It has been an absolute pleasure to work with Wetpaint and we look forward to continue our partnership with Wetpaint. [Dominique Friedl: Business Development Director, Qualcomm Inc] || Sunbird has been using Wetpaint for their international marketing and advertising needs since 2010 and the difference in the generally improved awareness they have created of Sunbird Hotels & Resorts has been substantial - not only within South Africa but globally as well. This is a credit to their innovative management of our marketing campaigns and our new website design / development. We enjoy a great relationship with Wetpaint and the speed with which they respond to our urgent needs makes it a pleasure to work with them. [Roger Gardner: CEO, Sunbird Tourism Limited] || Thumbs up to you guys! We have found your team prompt, efficient, understanding and creative. Highly recommended. [Belinda Wilson] || Wetpaint had added a fresh and innovative angle to the promotion of our products and brand. The creative team always responds positively to suggestions and challenges. [Craig Waterson: Sales & Marketing Director, ROCLA] ||