Vodafone Ghana's award-winning TV show Healthline has returned to the screens with the story of Nadia, a victim of a horrific road traffic accident, who needed help to pay her medical bills and get a prosthetic leg. The revolutionary health TV show returned to TV screens on Sunday, 5th August 2012.
Healthline is a 13-part TV series produced by Launch Factory and developed by Vodafone in response to the need for credible and reliable health information to the Ghanaian people. The show asks people to text in questions about their health concerns and this information is used to build the content of the show, with a panel of doctors answering these concerns. The first season was an unprecedented success and prompted the team at Vodafone to work hard to make the second season bigger and better. The 45-minute programme now includes two new segments, the 'kids' corner' and the 'treatment room' in addition to the regular 'staying healthy' and 'sex talk' segments. The introduction of 'kids' corner' was in response to the need to discuss health issues that affected children and how best they could be prevented. The 'treatment room' focuses on bringing to life the answers to some questions posed to the panel of doctors and gives practical demonstrations of simple health tips.
The doctors will address many health issues and topics such as hepatitis, HIV/AIDS, pregnancy, cancer, heart and cardiac conditions, body pain, sex and reproductive health, sickle cell and infectious diseases.
Head of Corporate Communications at Vodafone, Carmen Bruce-Annan, explained the motive behind the addition of new segments in this year's edition. "Our introduction of the kids segment is to focus on health issues that are pertinent to kids, and to educate us all on how to better manage them. We have also added a 'treatment room' segment that will practically teach viewers how to perform simple health exercises. This year's edition is an all inclusive one and we believe it will cater for everyone in the family." She added that "as a brand that is passionate about health, we want to empower Ghanaians to take control of their health and lead healthier lives. We are convinced, given last year's huge impact, that this year's with its new segments, will contribute to healthier lifestyles for Ghanaians".
The second part of the show would continue to change the lives of people who need life-saving or life-changing surgeries but cannot afford it. The maiden episode of Healthline season two features 14-year-old Nadia Owusuaa whose left leg was amputated due to an accident which occurred on her way to school. The horrific accident in Kumasi made headlines in the newspapers and changed the lives of Nadia and her family forever. Spero Patricios, MD of Launch Factory, says, "we are so proud to be part and parcel of such an amazing show. Each and every episode has an amazing story that tugs at your heart strings. The show has its challenges as we are dealing with medical care, but the end result is so rewarding. All I can say is well done to Vodafone for trusting us with such an awesome project."
Launch Factory Experiential is a brand experience agency that bonds brands and people through the creation of peak human experiences. Launch Factory Experiential ignites happiness in people in a branded environment; entertainment; or engagement; to foster closer relationships between customers and brands. Head quartered in Sandton, South Africa, Launch Factory Experiential has offices in Cape Town and Durban, and does work throughout Africa. Clients include [Samsung, Cheil, Global Interface Consulting, Eskom, Magna Carta, Vodadfone Ghana to name but a few ].
Launch Factory Experiential owns or constructs for brands to engage people so as not to interrupt, but to connect, all based on understanding human cognitive behaviour and creating peak states of experiences and happiness so that brands can interact, share and bond with people in the right environments. The company's content division produces reality television formats for leading brands throughout Africa. With a strong understanding of brands and target markets, Launch Factory Experiential imagines, invents, creates, inspires, owns, and delivers experiences that create deep memories and meaning by generating human happiness. For more information go to
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