Samsung's recent launch of their latest LCD and Plasma Screen range was a lavish and thrilling spectacle that had to be seen to be believed. In true vaudeville tradition guests were treated to an evening of mystery and magic in which skilled acrobats performed breathtaking feats inside a luxuriously ornate circus tent.
The whole idea behind the launch was to make all in attendance feel as if they had been whisked back into a bygone era where jugglers, mind readers and daring performers were the revered idols of their day. The element of surprise was everywhere and the ever changing entertainment selection kept audience members on their toes.
This exotic gala affair was conceptualised and produced by Launch Factory, a Johannesburg based experiential agency whose longstanding collaboration with Samsung has produced many memorable experiences over the years.