Ad Dynamo, an online advertising ad network, has appointed Zayne Upton as its new South Africa Country Manager. As the new Country Manager, he will be responsible for growing the company's local footprint. The previous Country Manager, Nikki Harding, has stepped across to head up international business development as Ad Dynamo expands into new markets.
During his 14 years in the IT industry, Zayne's exposure to multiple and varied business domains, markets and technologies has afforded him an extensive operational and technical expertise, allowing him to easily grasp both high-level business needs as well as in-depth technical capabilities.
"I'm passionate about User Experience - not only the standard definition of a person's interaction with technology or software, but also the person's experience with the company behind that technology. Technology is a great enabler, allowing improvement and even evolution, but ultimately it's the people that make the company. I'm looking forward to driving home the best user experience possible for the whole Ad Dynamo family of users and clients," says Upton.
"Having worked with Zayne in the past, I'm very excited to have him on our team. Zayne brings strong tech skills coupled with a passionate focus on the human element so critical to every successful business. Ad Dynamo has positioned itself pretty quickly as the biggest advertising network in South Africa outside of Google's world, and Zayne will be driving our future strategy forward locally," says Sean Riley, CEO of Ad Dynamo.
About Ad Dynamo
Ad Dynamo was founded in South Africa in 2009. The business has subsequently extended its global presence to Nigeria, UK, Spain, Netherlands and Brazil. Ad Dynamo services over 3 billion ads per month in 17 languages worldwide. Ad Dynamo is funded by Remgro's venture capital fund, Invenfin.
Ad Dynamo now offers advertisers access to more than 36,000 publishers.