To top it, Robin was selected as one of 20 directors worldwide for the Saatchi & Saatchi 21st Annual New Directors' Showcase at the Cannes Lion International Festival.
Robin Goode's three-time win was for his hard-hitting Drive Dry Responsible Drinking "Love to Meet You" campaign. "With the Drive Dry commercial, I knew the story had to be told simply, but compellingly. It's very humbling to be recognised early on." - Robin Goode
The ad, conceptualised by FoxP2, picked up a Silver Pencil Winner at this year's D&AD awards. The 45-second spot was the only South African TV ad nominated for a pencil and was also the only TV ad to be nominated globally in the over forty second category.
Following on from the D&AD win, Drive Dry received a prestigious Silver Lion in the TV Health Safety category at the 58th Annual Cannes Lion International Festival held this week at the Palais du Festival in Cannes.
Drive Dry was also named SA Digital Ad Of The Year by the Creative Circle for its viral category.
About Drive Dry: Drive Dry is brandhouse's hard--hitting Responsible Drinking campaign that aims to change consumer attitude and behaviour towards drunk driving. Visit www.brandhouse.co.za
for more information.
About FoxP2: FoxP2 is an agency that has won accolades including Finweek's New Agency Of The Year (2006), Finweek Small Agency Of The Year (2007), Financial Mail Agency Of The Year (2008), Finweek's Cape Agency Of The Year (2009) and Finweek's Outstanding Performance Award (2011)
About Giant Films: Giant Films is a director-based boutique independent production company representing film directors Robin Goode and Ian Gabriel. Giant has received multiple awards for its feature films, commercials, documentaries and music videos.