Jacobs, an ex-adman who cut his teeth on more boy-ish brands like Land Rover, was clearly the wildcard option in a three-way pitch against experienced female talent in this category.
Jacobs says: "I worked at giving the board a treatment that could match the quality of the idea. I'm very pleased with the way it turned out and I think we all had a lot of fun making it."
The script, developed by creative team Adrian Chunga and Anina Underhill, under the creative directorship of Alistair King and Sue Reed, required a director who could extract strong performances from the an actress, give the pictures a beautiful look and at the same time control a tricky visual effect.
Says Sue Reed of working with Jacobs: "Leon impressed us all with his sensitive approach to this board. He clearly understood the intricacies of the female psyche."