60 CSI was recently appointed by Community Keepers, an innovator in the area of social work, with a unique model that is bringing holistic social as well as life skills support to learners and communities, on the ground. 60 CSI will handle the development and implementation of a new brand positioning as well as funding strategy and direct and online activation for the brand.
Says Liezl-Mari van Rensburg: "We believe that brands who build relationships with their audience via thoughtful action, answering to the real needs of people, the planet and society as a whole, are the brands who will cement a future relationship with a more media savvy, connected and conscious generation. 60 CSI - based on a lifelong aspiration of mine to do work that helps shape a healthier society - was started within the agency to assist organisations and corporations alike, in putting together such efforts," she continues.
Michael van den Heerik, COO and Head of Digital at 60 layers of cake adds: "Consumers are looking for a deeper relationship with companies and brands and Social Media is the democratically chosen channel in which they start to open dialogues with brands. As a brand you simply cannot afford to neglect your social responsibilities, nor real engagement at this level."
Liezl-Mari is confident in the market analysis conducted by the agency for Community Keepers' Re-energisation CoLab, held in collaboration with a team of strategic specialists in the field: "All research points to the fact that Community Keepers' result-driven, pre-emptive and long-term approach to the social challenges facing learners, has the potential to have a far-reaching effect in the lives of individual learners, communities and eventually South Africa at large. We look forward to finding appropriate partner brands to collaborate with Community Keepers -and help us build a foundation for local communities to address social challenges."
Philip Geldenhuys, Director for Community Keepers explains: "Our model differentiates itself from others in the sense that we are a school-based organisation that partners with community members in an attempt to help learners make positive life choices."
"We believe our non-traditional, collaborative approach together with the right people with real passion and enthusiasm for work that makes a long term difference in society - on both ends - will make this a brand that delivers results," concludes Ben Wren, CEO of 60 layers of cake South Africa.