One of the first projects conceptualised by the 60 layers of cake team is an iPad application that is set to revolutionise the Link Art Company business model and position them as the go-to art consultancy. Along with this, the agency will assist Link Art Company with its many exciting projects lined up, including the launch of their gallery space, an announcement of a collaboration with a large multinational company and a global activation campaign.
True to 60 layers of cake's collaborative nature, the marketing manager for Link Art Company, Yvette Kriellaars, will join the Cape Town creative hub for a three-week period to collaborate with the project teams.