The result will be shown on television, but first and foremost it's a great example of "collaborative communication" delivered by an inspiring way of working.
Hans van Nood - Creative Director 60 layers of cake Amsterdam says, "After collaborating with the Dutch Glamour magazine for almost 6 years, 60 layers of cake South Africa took on the South African Glamour account this year. We are very proud to announce the first creative outcome of the international collaboration between our offices in Amsterdam, Cape Town and Glamour."
Ben Wren continues, "Glamour has been part of the creative process from day one, which means our objectives were aligned, and our thinking in sync - in fact, everybody owns the outcome. The kind of outcome that eloquently speaks to the need to think in a different way, challenge the clichés, join forces and collaborate."
The first TV commercial - which has been produced for 95% using in-house resources between the Amsterdam and Cape Town office - will be on-air on the 22nd of July and is the first in a series of 4 that 60 layers of cake has produced for Glamour South Africa.
Stay tuned for more collaborative work from 60 layers of cake. Yes, you can indeed have your cake and eat it.Credits:
60 layers of cake Amsterdam : Hans van Dijk, Rodger Beekman, Koos Dekker
60 layers of cake Cape Town : Kyley Roos, Aimee Bosse, Leigh Howard, Kathi Jones, Theo Erasmus, Ben Wren, Michael van den Heerik
Condé Nast Independent Magazines : Elizabeth Rees-Jones, Pnina Fenster, Michelle Fenwick
The Workroom - Sound engineer : Stephen Webster
Platypus - Post production : Tarryn Miller