60 Layers of Cake has been tasked to reposition the brand in the complex and highly competitive maize category and prime the brand for strong future growth. "In recognising the challenges of today's complex FMCG market landscape, our collaborative communication model is proving its worth in delivering strategic insights and creative solutions," comments Ben Wren, managing director of 60 Layers of Cake.
Along with repositioning the brand, one of the first tasks to be undertaken by 60 Layers of Cake will be to redesign the current Maize-in-a-Minute packaging. "As with all our clients, we strongly believe in the product and its potential and look forward to growing the brand with Bowman Ingredients," concludes Wren.
See link for more details http://www.60layersofcake.co.za/60-layers-of-cake-to-revitalise-maize-in-a-minute-brand/