Vega empowers schools in the A - Z of School Brand Building

For the first time various educators, marketing managers and heads from a number of Gauteng schools heard it from the horse's mouth, when Gordon Cook, well-known brand guru and Vega's National Brand Navigator, presented an A-Z of Brand Building workshop at the Vega Bordeaux campus. This workshop was specifically customised for the school environment and a number of schools benefitted from this insightful experience, including St Stithians, KES, Northcliff, Brescia House, Abbotts, St Peters, Beaulieu, Bryanston, Jeppe, National School of Performing Arts, Kingsmead, Aurora and Parktown Girls.
The representatives from these schools were truly inspired by Gordon Cook's dynamic presentation, a remarkable brand experience that motivated all to realise the importance of school branding in today's ever changing and competitive environment.

"We encourage all other Gauteng based schools that might be interested in this dynamic full day brand building workshop to contact Irene Gregory, Vega's National Sales Navigator at Vega Bordeaux at 011 521 4600,in order to also benefit from this unique and school focused workshop. Vega will also present similar workshops in Pretoria, Durban and Cape Town, cities where Vega has campuses," says Vega's National Brand Communications Navigator Georg Knoke.

In the picture, happy educators and Vega staff include:

Back row (from left to right): Albie During (Northcliff High School), Ian Wright (Jeppe High School for Boys), Robyn Halstead (Bryanston High School), Lynette Gray (Beaulieu College), Lisa Slooten (King Edward VII School), Gail Reith (Brescia House School), Lisa Van Blerk (Parktown High School for Girls), Dee Davis (St Peters), Kelly Bongers (St Peters), Wynandt Verster (Vega School of Brand Innovation), Jean MacLeod (St Peters), JC Engelbrecht (Abbotts College), Charmaine Stander (National School of the Arts).

Front row (from left to right): Wayne Laubscher (Vega School of Brand Innovation), Hillary Northard (St Peters), Lynde Dicks (St Stithians College)

28 Jul 2011 12:53

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