The current consumer-led digital economy is creating a myriad of exciting opportunities for companies to engage their consumers. In addition, the recent launch of an underwater fibre-optic cable promises to significantly reduce the cost of, and increase access to bandwidth and hence reduce the cost of digital communications initiatives. These developments in telecommunications together with the constant drive for innovation needed in today's markets have resulted in what's termed an “An Innovation Economy”.
This innovation economy has resulted in brands functioning within ubiquitous environments ultimately causing a shift in the way brands traditionally communicate with their stakeholders. Stakeholders, now not bound by time or space, require a unique approach to communications.
Brands operating within the digital landscape require an integrated approach using platforms consisting of both electronic and mobile media for brand-building purposes whilst still placing emphasis on the value proposition offered within a very competitive and innovative economy.
Staying at the cutting-edge of developments within the innovation economy, Vega has once again ensured that innovative thought leaders have the opportunity to develop their skills in the field of digital branding. A programme called Digital Branding in the Innovation Economy will be offered at Vega starting the 15th September 2009. This new 10 week part-time programme is aimed at individuals who are currently in the branding, marketing or communication industry and have gained at least two years experience within this field.
The programme has been developed to assists these practitioners in developing digital branding strategies and interactions with their customers in an environment in which technological innovation is a constant, and the digital landscape an ever shifting one. This programme provides skills and knowledge of the field of digital branding and how to build the brand within the innovation economy using digital platforms while not only maximising return on investment but offering the consumer a unique experience. This programme also assists practitioners to design strategically innovative executions that work and that most importantly show return on investment (ROI).
The development of this course entailed in-depth consultation with the online/digital industry and have therefore incorporated much of the current practice and thinking available. The course will also be presented by leading industry-specialists who are at the forefront of developments in the digital branding field. The programme aims to develop students that are capable of building powerful brands within a digital landscape which at the same time demonstrates quantifiable return on investment.
For more information contact Bonita Lee-Shew .
Lisa Steingold is the National Marketing Navigator for Vega. For more information on Vega log onto www.vegaschool.com or join “The official Vega School page” on Facebook.
