South Africa is no exception, and agencies that can provide specialist Customer Relationship Marketing (CRM) skills are growing. As South Africa's pioneering CRM practice, which provides CRM leadership and creativity to leading brands, iKineo continues to expand in South Africa and to meet this growing demand for specialist expertise has added additional top talent recently.
Elizabeth Lee Ming joined iKineo to lead its Johannesburg office from last month. Elizabeth joins the team from Ster-Kinekor where as the Head of CRM, she led their award-winning loyalty and digital initiatives. She is passionate about elevating CRM practice in South Africa and growing brands existing customer value.
"It is very exciting to have someone the calibre of Elizabeth join the team. She joins a passionate and committed leadership team, and she will broaden our experience and expertise. It is a win for our clients and us," says Joshin Raghubar, iKineo's Managing Director. "iKineo's team is growing as more leading brands are coming to understand that CRM is a business philosophy and not just a channel, and we are excited by our blend of deep CRM expertise, related digital experience, and creative talent."
) has championed customer-centricity and has been developing profitable relationships between brands and people since 2000. iKineo works with leading multinational brands including Nokia, MTN, Jack Daniel's, Coca-Cola, glaceau vitaminwater, Heineken, Dunhill, Hennessy Cognac, Moët & Chandon and others.