JustPlay, one of South Africa's leading online communities, recently extended their product to a wider audience with the recent launch of a new .mobi site.
JustPlay offers a unique environment where players get to fully engage with brands and get the opportunity to win amazing prizes at the same time. With over 280,000 registered users on their online site, it made sense to grow the brand and entice new customers. Current analytics show that 73% of people who have come to the site are using Blackberry, just under 6% use iPhones and 1% use the site on their tablets.
"Our main objective at JustPlay is to create solutions that are customised to suit each corporate client with a combination of brand exposure, research and interactions. We believe the new .mobi site will encourage users, with a different profile, to play and therefore expand our demographics and expose a much wider audience to these brands," says Adi Zuk, director at JustPlay.
The site is entertaining and easy to navigate, so people keep coming back to play. "With the development of the .mobi site, we're looking forward to growing our user base even more!" concludes Zuk.