Markex, a must for any media professional, is set to take place next week at the Sandton Convention Centre, from 12 to 14 June 2012. Every year, thousands of visitors flock to the landmark show to seek out suppliers of support services and complementary products for their own brand initiatives and activations.
Brands place significant focus on experiential marketing activations often in the form of events and exhibitions. These activities have become the cornerstone of many marketing strategies and often make claim on a significant portion of the budget. The aim of these initiatives is to make an impression that will be there to stay in the minds of the public. It is for this reason that one simply cannot afford to take a gamble on service providers to an event.
Professionalism, experience and expertise are of the utmost importance to ensure a smooth running occasion, as brands only get one chance to make the everlasting impression on potential consumers or clients. Industry professionals know that a successful event runs like a well-oiled machine, with different integrated parts working simultaneously towards one common goal - to deliver a memorable occasion. If even one tiny part does not work, or is out of sync, the entire operation is at risk, jeopardising the reputation of all parties involved. To ensure that an event or exhibition runs according to plan, organisers should task only the most experienced and capable with the job at hand to ensure a memorable occasion for all.
Oasys Innovations offers a comprehensive turnkey solution to the events and exhibitions industry, servicing some of the biggest events and exhibitions on the continent. Mark Strydom, Chief Operating Officer at Oasys, says, "Markex allows us with the unique opportunity to showcase our offering to a wide variety of personnel. The prestigious event attracts key decision makers from all corners of the country and gives attendees the ideal opportunity to discuss our offering in a personal environment."
Visit the Oasys Innovations stand at Markex for expert advice on every aspect of exhibitions and events planning and management.