MamaMagic: The magic is in the detail

The first of two 2012 Johannesburg MamaMagic shows took place at the Coca-Cola Dome in May. Measuring 10 000m², it is South Africa's biggest baby exhibition and was visited by over 36 000 people from all outskirts of the country. During the last eight years the show has grown from one to four events per annum. Oasys Innovations have built the infrastructure since its inception.
MamaMagic has won the EXSA exhibition of the year in the 6001 - 12 000 square meter category every year since 2007. The design and offering is carefully planned and designed specifically for its target audience. The show caters for expectant parents as well as parents of babies and toddlers in the age group 0-6. The added value that differentiates MamaMagic from other baby shows is in the detail. The floor layout and infrastructure was planned for wider isles to accommodate prams, pram "parking lots" and play areas to keep toddlers entertained.

Other value adding features included a Pampers custom stand with free nappies and booths for nappy changing, the Woodward's Experts lounge and appearances by CBeebees television star Mr Maker and Barney shows. Visitors had the benefit of a wide range of products and special exhibitor price deals that are limited to the show. Many experts from various professions offered talks and opportunities for one-on-one interaction with show patrons. Amongst these experts were industry specialists who were joined by members of the public, were judges of the product awards of the show. There was also one fully paid-for pregnancy to be won worth over R200 000.

Brian Kennedy, Chief Executive Oasys Innovations says: "We have been a service provider to this show for eight years and it has been a pleasure to grow with and witness the progression of MamaMagic into the world class offering it is today. Visitors get outstanding value for money at the show and exhibitors offer unique and innovative products and services. This is a special brand and the reason for its success is evident in the attendance statistics."

4 Jun 2012 11:56

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