During March 2011, the 'Wild Expo,' combined with the 'Aim' show took place at the Tshwane Events Centre. The 'Aim & Wild Expo' displayed the latest in hunting gear, outdoor supplies, wildlife goods, fishing gear, 4x4 goods and accessories, as well as hunting gear.
Oasys Innovations provided a wide variety of stock to the growing event. With the recent merger between the two exhibitions, the event boasted a record attendance. The organisers attributed this increase to the exhibitors, who they said "put on a fantastic show with individual marketing efforts".
Oasys Innovations built approximately 830 square meters of packaged stands and laid nearly 3,400 square meters of carpets. The company also supplied two diesel generators in case of excessive power consumption. Furniture was supplied to various exhibitors, as well as DSTV connectivity to the beer garden so that visitors could watch the rugby. All of this ensured that visitors were well catered for and could enjoy the show in a leisure-friendly environment.
The event was split between two halls - one for firearms and hunting, while the other was dedicated to fishing and other family outdoor interests. There were exhibitors set up inside and outside the halls. During the show multiple competitions took place: airgun target shooting competitions, laser clay pigeon shooting and lucky draws. All of these events helped to ensure a successful show.