Designer fashion to fit any budget

For the past 14 years, fashion enthusiasts have been delighted by latest styles and trends on offer at the International Fashion Show (IFS). What started out as a small event held at the Wanderers Club, has evolved into an extravagant fashion experience that takes place twice a year at the Coca-Cola dome. Thebe Exhibitions and Projects were the organisers for the most recent show, while Oasys Innovations supplied basic infrastructure.
Carl Woodland, Oasys Exhibitions Chief Operating Officer, explains that Oasys installed 2000m2 of shell scheme and 7413m2 of carpets, which included carpeting for the aisles, food courts and exhibition stands. He adds: "Because the show involved mainly fashion clothing and accessories, no custom stands were built. Most stands required clothing rails, which we supplied, as well as selected furniture items."

"The general impression about designer fashion is that it is only accessible by the rich and famous and that it is too expensive for most ordinary citizens to afford. The International Fashion Show has created a platform where top designers and retailers make available their end-of-range stock at reduced pricing. Thus, any visitor can look forward to a guilt-free shopping spree," comments Carol Weaving, Managing Director of Thebe Exhibitions and Projects. It was the second IFS organised by Thebe Exhibitions and Projects.

It was not only visitors that were given access to designer fashion. The IFS have aligned with the Princess Project, a charity that donates unwanted dresses from celebrities and the general public to disadvantaged girls. Many of these girls have chosen to wear their dresses to their matric dances. The IFS had a dedicated collection area where visitors could drop off any of their unwanted dresses as donation to the Princess Project.

8 Sep 2010 22:57