ZITF a platform for marketing in Zimbabwe

The 2010 Zimbabwe International Trade Fair (ZITF) took place in Bulawayo during April. The theme for this year's Fair was 'Unlocking Our Investment Potential' and the fair was opened this year with an address by Iranian President Mahmoud Ahmadinejad. Earlier this year, Oasys signed an agreement with the ZITF, naming them the preferred infrastructure provider for the fair.
Says Kevin Kennedy, Managing Director for Oasys Innovations: "The ZITF is more than a trade fair. It incorporates and unites many industries in Zimbabwe. These extend from mining and agriculture to hospitality and tourism and provided a unique opportunity for exhibitors to engage with potential and existing customers from all over the African Continent."

Mr Daniel Chigaru, General Manager for the ZITF, says that a partnership with an infrastructure supplier in South Africa was important to the success of this year's ZITF. "Not only is South Africa at the forefront of Africa's economy, but the majority of foreign exhibitors also originate from South Africa. Therefore, a partnership with Oasys as a leading South African infrastructure provider was chosen."

Through successfully hosting the ZITF, the country is viewed as proactively attempting to improve its commercial and industrial environments in order to revive its economic infrastructure. "If other countries on the continent follow suit, Africa can significantly increase its financial contribution and improve on its products and services offering. We are honoured to have been given the opportunity to be involved with a show that can play a role to improve the future of a country in transformation," says Kennedy.

7 Jun 2010 10:06