The communications agency - The Agency - contracted exhibitions and events infrastructure supplier Oasys Innovations to supply and install an exhibition stand at the conference for United Cities and Local Governments of Africa (UCLGA) in Accra, Ghana in July. The client was the Development Bank of South Africa (DBSA).
Through its network of partners in Africa, Oasys contracted its partner in Accra to build and maintain the stand. The design was created by Oasys and was first used at the CCA Expo in Durban, and then at the Water Institute conference and exhibition at Sun City.
Carl Woodland, Chief Operations Officer of Oasys Exhibitions: “The partnership subscribes to a number of plusses. First, as a consequence of initiatives of corporate companies, such as the Development Bank, to increasingly embark on below-the-line communications such as exhibitions, our industry is growing closer to advertising agencies to support them in their quest to deliver a holistic communications service to their clients. Secondly, we try to deliver a cost effective and environmental friendly service through refurbishing our materials and apply them to the same brand, yet still giving it a completely new look and feel. Thirdly, we are proud about the ability of our Africa network to become more independent in the sourcing of exhibition and display materials, and to construct with our exact directives. We shipped the drawings, photographs and specifications to our partner in Accra, who built the stand in only two days. This has saved both The Agency and the DBSA the cost of shipping the materials for their booth as well as the transfer of our staff.”
This session of the UCLGA addressed strategic issues around consolidating African leadership, unity and integration for local governance and development in Africa. Specific sessions dealt with local leadership challenges, promoting inclusivity, peace building, millennium development goals, local economic development, basic services, innovation, ICT, climate change, decentralization - to mention a few. The role of South African companies, such as the DBSA, through the facilitation of The Agency and its sub-contractor Oasys Innovations, serves as a benchmark for taking the South African services sector into Africa and to support the process of transformation.