Momentum McCann, a member of the McCann Worldgroup, has ventured into a working partnership with Oasys Innovations, an exhibitions and events infrastructure supplier for some of their clients, notably in the fields of information technology and transportation.
14 Jul 2008 12:30
|Pictured from left: Carl Woodland, COO Oasys Exhibitions, Craig Andrew, Key Account Manager Oasys Exhibitions, Sanet Delport, Project Manager Momentum McCann, Henry Jacobs, Oasys Exhibitions Design Manager, Wayne Parry, MD Momentum McCann holding the symbol of partnership between the two companies, and Kevin Hughes, COO Oasys Electrical.|
Wayne Parry, Managing Director for Momentum McCann, which is the activation arm of McCann Worldgroup: “The point of customer contact has become much more than just presenting your products to the public. Our clients want the public to view their products in an environment where they can really experience the product and get the right advice. We represent a lot of global brands where global messaging and synergies are paramount. We therefore have to set the tone of displays and communications on a very high level - especially inside dealerships where all stores have to comply with international directives.”
Parry says the agency appointed Oasys Innovations as its preferred supplier because of their expertise in exhibition stand design and their experience on international projects as well as their event and retail capability.
Craig Andrew, Key Account Manager for Oasys: “As many advertising agencies are focused on strategy development and account management, we saw an opportunity to move closer to Momentum McCann in offering our services as an exhibitions company - from taking briefings, to design and infrastructure supply. This has led to synergies where we work together as a team with them and their clients - using experts such as our own designers, carpenters, shop fitters and electricians. The partnership with Momentum McCann to support them in their client dealership programme should have positive results throughout the value chain.”