We use evidence based insights to develop effective, well executed Shopper Marketing Strategies designed to influence Shopper behaviour and improve ROI.
A till slip can say a lot about a shopper - telling you what, where, when, who and how. But did you know that Shopper Diary from Inperspective can tell you so much MORE?
Shopper Diary is a unique shopper insights tool that lets you get to grips with detailed profiles of who your shoppers really are - their behaviour patterns and spend across different channels/ customers. It means you are able to access the kind of key insights that will help you drive incremental category growth for a significant return on investment.
Shopper Diary has been the most robust source of shopper insight data in the South African market for the past six years. The changing economic environment, shifting retail landscape and a noticeable change in shopper behaviour and customer/channel choices has prompted us to offer this dynamic solution again in 2012.
We use these insights to help our clients build relevant shopper marketing strategies:
Talk to your primary shoppers about what's important to them (make it relevant)
Ensure that you have the right proposition to meet their mission needs (right range in the right place in-store)
Influence their behaviour (by understanding what they are doing elsewhere and how you can convert them in your category)
Leverage the biggest potential source of growth (penetration, frequency, AWOP etc.)
To help you benchmark your category against competitors for share of wallet and gain insight into new opportunities, Shopper Diary can provide you with answers to questions like:
What are the growth opportunities for your category? How do you leverage this source of growth for your brands? How do you differentiate your shopper marketing strategy by channel/ customer to improve your ROI? What kind of conversations should you be having with your customer?
Manufacturers will glean exclusive insight and knowledge - on a sample size that would normally make such an exercise cost prohibitive.
To move your shopper marketing strategies from good to great and transform consumer needs into profitable Shopper behaviour - contact:
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