Sun International launched their sponsorship of the Sun Met celebrated with Mumm in September last year when Openfield was tasked with communicating the premium offering of the Sun International brand and creating desire for and interest in the group’s new sponsorship.
“We are thrilled about the success of the first ever Sun Met which took place earlier this year and managed to achieve great results in a very short period of time. Openfield has exceeded our expectation, with a very proactive and professional approach resulting in extensive PR value and coverage for the Sun Met,” said Claudia Henkel, Sun International PR manager.
With lifestyle and fashion celebrities becoming their own platforms, Openfield together with Sun International selected a group of relevant and aspirational influencers to launch this year’s ‘Decades of Glamour’ theme, and amplify Sun International’s message. This resulted in a social media audience reach of over 1.6 million through their followers.
The prestigious social event that is a bucket list item for any horse racing enthusiast or fashionista was a resounding success that drew thousands of attendees to Kenilworth Race Course in January 2017, and welcomed punters, celebrities, personalities, fashionistas and corporates to an arena filled with fashion and glamour.