Castle Lager awarded Openfield the contract to manage its sponsorship properties activations across rugby, cricket and soccer.
Castle Lager has been associated with Bafana Bafana, the Proteas and the Springboks since unification in sports and has become an iconic brand amongst sport lovers.
Castle Lager has decided to consolidate its sponsorship agencies for message consistency, efficiency and cost. Openfield will manage the sponsorship properties and will become a part of the agency team.
“It is a great honour for Openfield to be awarded the Castle Lager sponsorship business,” said Jacques van der Walt – Openfield Business Director. “After working with Castle Lager as their sponsorship agency on their rugby properties since 2011 both as Matchworld and then Openfield from 2014, we now look forward to continuing our partnership and being involved in the other properties sponsored by this iconic brand. Exciting times ahead!”
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