Engen's 'Proud to be Blue' campaign shortlisted for Discovery Sport Industry Awards 2015

Engen's recently announced new partnership with Supersport United FC's 'Proud to be Blue' campaign has been shortlisted for the 2015 Discovery Sport Industry Awards, which will unveil all winners on 12 February 2015 at Sandton Convention Centre in Johannesburg.
Engen's 'Proud to be Blue' campaign shortlisted for Discovery Sport Industry Awards 2015
click to enlarge


The leading petroleum brand was nominated in the Best New Sponsorship category, amongst six other competing brands and with higher entry numbers and an increasing quality of work year-on-year, reaching the shortlist for the Discovery Sport Industry Awards 2015 represents a stellar achievement.

Engen's 'Proud to be Blue' campaign shortlisted for Discovery Sport Industry Awards 2015
click to enlarge
The Official Shortlist includes campaigns and brands from 15 different sporting codes including rugby, football, cricket, mixed martial arts, cycling, athletics, basketball, boxing and horse racing.

Engen's announcement of their sponsorship of SuperSport United, ushered in a new era in their sponsorship of Soccer.

"As with any new sponsorship, it was key to get all staff, internal stakeholders and Supersport United fans to embrace the new sponsorship, and with this in mind the 'Proud to be Blue' campaign was created. Our sponsorship agency, Openfield has done a great job, in creating a campaign that would engender a sense of loyalty and pride for the new partnership for all those involved, said Brad Bergh, Engen Group Sponsorship Manager.

"The Proud to be Blue campaign, sought to create a meaningful connection between Engen, its staff, the Supersport United team and fans and to deliver a compelling brand story that resonated with them", added Openfield Client Service Director on Engen, Meagan Fester.

The Discovery Sport Industry Awards reward the greatest achievements across the entire business of sport, including the most outstanding and innovative work in marketing, PR, advertising, community investment and sponsorship.

14 Nov 2014 09:38

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