Jacaranda 94.2 and its sales house, Radmark, have evaluated ways of using unsold inventory on the station to give companies like these a good taste of radio, and the ROI results it offers, without incurring large costs.
This will be aimed at non-traditional advertisers - offering them expert advice on content and timing at the hand of South Africa's leading radio sales house, along with an optimum combination of call-to-action and branding advertising at a significantly reduced rate.
Starting the week of 20 February 2012, Jacaranda 94.2 and Radmark will be hosting a series of seminars to introduce this offering to a selected group of prospective clients. They will be joined by world-renowned creative writer, Ralph van Dijk, who is guaranteed to share thought-provoking gems with significant bottom line bearing.
For more information or to book contact Candice Hess at Radmark on (011) 236 6691.