Jenny Griesel, Marketing Manager, Jacaranda 94.2
The newest SAARF RAMS (2011/2) revealed that, year on year, Jacaranda 94.2 has grown significantly in market category listenership across its key broadcast areas: 21% in Gauteng, 29% in Limpopo, 18% in Mpumalanga and 24% growth in North West.
Jacaranda 94.2 continues to dominate Pretoria, as well as the Afrikaans market in Gauteng with a whopping 28.3% market share.
In addition, the station has grown year-on-year in its market category (MC) audience (25-49 year olds in LSM 6-10, now LSM 7-10) - by 34% in Johannesburg, 48% in total English audiences and a further 3% in Gauteng, bringing its total MC market share in Gauteng to 12%.
Jacaranda 94.2 now also owns a substantial 16% share of the lucrative 25-49, LSM 8-10 market in Gauteng.
Jenny Griesel, Marketing Manager at Jacaranda 94.2, says that "a significant amount of consumer research, followed by the addition of some top new talent and a more focused and streamlined on- and off-air offering that is custom-made for our target market, is paying good dividends. In addition, thanks to more aggressive presence and heightened visibility in Johannesburg, Jacaranda 94.2 is also gaining great audience support in this prime area."
She continues: "A large increase in time spent listening shows that Jacaranda 94.2 is not only gaining new ground, but keeping people listening for longer. It's not only about listening either. Our Cash Call promotion with Altech Netstar, for one, saw over 248 000 SMS responses - showing that we MOVE listeners to the benefit of our clients. For those in the bottom line-building business, these results speak louder than words."
For sales opportunities contact Radmark on (011) 235 7600.