Springleap.com, the pioneering online crowdsource design platform is increasing it's focus on meeting the growing needs of its partner brands and agencies whilst providing its community of designers and design lovers with greater rewards.
The Cape Town-based company is focused on social marketing branded design contests and merchandising services, which service the social and design needs of a wide range of brands and agencies. Over the past year, the company have helped brands such as Marmite, Lexus, Nokia, Stimorol, Mastercard and Hansa Pilsener to create authentic social marketing engagements with their community and source a wide diversity of powerful, agency-level designs for their briefs, ranging across packaging, CI and apparel.
Springleap's Open Theme contests are now available for brands to sponsor, in exchange for affordable exposure to the vast Springleap community. With almost 200,000 Facebook fans - the second largest FB brand in South Africa - 82,000 Twitter followers, over 17,000 designers, and having gathered some of the most prestigious online awards, Springleap has introduced a new and compelling way of activating brands and providing greater engagement for both its clients and community.
Springleap will also develop a Print-On-Demand process to ensure rapid deployment of printed apparel as when it is needed and the company will be holding the biggest clearance sale in its history from 30 July - 10 August 2012. The '10 Days Of Madness' sale will see all t-shirts currently in stock become available at prices reduced by 50% upwards in the Springleap online store at www.springleap.com
. For those wanting to buy designs on t-shirts, posters or stretch canvas from Springleap's substantial archive in the future, these will all be available. Catherine Ronaasen, Springleap COO and head of production said: "The move to Print-on-Demand on the B2C side will allow us to offer practically any of our 200+ designs on any size and colour. It has taken us quite a while to line up all the providers to be able to offer the kind of quality merchandising experience we now offer."
Eran Eyal, CEO and founder of Springleap, states: "Our focus on branded design contests and social media marketing experiences has never been stronger, and as brands and agencies move more strongly into social with the commensurate adspend, so too will Springleap provide them with a compelling reason to source quality design and engage their fans via social marketing opportunities." Engagement and reach
Eyal remarks further: "The marketing and PR value generated during our design contests is staggering. Achievements include getting Nokia and Hansa Pilsener trending on Twitter respectively across various topics and regions for their respective campaigns, with an average of 700,000 Facebook impressions per week per contest. Simultaneously we source over 50 designs per brief with consumer testing built in. This focus has allowed us to reward our designers with almost R2m in cash to date."
Eyal further states: "We now also offer embedability of our social design contests for clients, allowing them to market within their online platforms. In addition we've created models that allow agencies and PR companies to offer these unique powerful platforms to their customers."