The exhibit was facilitated for Investec at the IRF 2010 exhibition in Johannesburg in September. In collaboration with Switch and Pixel Project, XZIBIT designed and produced the 18m2 island stand boasting clean lines, minimalism and state-of-the-art technology.
The design of the exhibit was based on an origami concept and an edgy activation method using augmented reality. Investec promoted the feature documentary "The end of the Line" which focuses on the global depletion of marine life through over fishing.
The brief was to channel delegates from the conference to the stand in order to participate in the game. Visitors received a origami paper fish with a marker that connected to a digital replicated that could be navigated on the plasma screens. The augmented reality game was cutting edge in every sense of the word.
The Investec exhibit not only met marketing objectives but also left behind a strong environmental message. Definitely out of the ordinary and a great team effort. We are privileged and grateful to receive this award. Thank you to the industry, our client, partners and team.