Longstanding client Sanlam received a Gold Award for the Best Large Stand. The exhibit was definitely a show stopper boasting a stage-like theme with accent lighting. This year the brand activation was a big hit leaning on the concept of "who wants to be a millionaire". Contestants answered key questions around retirement and other industry information. Sanlam is renown as an industry leader and certainly contributed towards further educating delegates through this platform.
XZIBIT took Fairheads 3m x 3m stand to another level by creating a unique exhibit with great use of floor space. The concept of the stand was centered on services provided for retirement fund trustees, consultants and administrators to meet the financial needs of dependants of deceased or disabled members. A combination of building blocks and life sized imagery set the tone for a fun exhibit.