The exhibit provided a key positioning platform for the brand as their new strategic concepts were displayed and the ‘Sharing Beauty with All’ campaign was personalised.
The designer stand included natural flowing curves and organic shapes within the detailed spaces. The MUG application was used to personalize the make-up experience using digital and interactive technology. The high-end, dynamic look-and-feel encouraged iPad delegate participation with L’Oreal’s products. A seamless screen concept featured and provided eye-catching visuals while communicating the brand’s image powerfully.
With more than 800 delegates from 50 countries, the summit discussed key industry issues, highlighted the potential of emerging markets and shared powerful lessons from leaders from established and new business models.