Cape Wine is arguably the foremost wine exhibition on the 2015 annual calendar and coupled with the Nederburg Wine Auction makes this an extremely focused and significant time for the wine portfolio of the Distell Group.
Given this, XZIBIT was again entrusted with the responsibilty of providing a turnkey solution for the Distell Pavilion on which their range of iconic wines could be showcased. The recently refreshed, super premium, Nederburg Brand took centre stage along with the group's leading brands inclusive of Drosty Hof, Two Oceans, JC Le Roux and Obikwa.
Our Creative Team put their excellent interior design skills to use, incorporating luxurious features and finishes to ensure that the environment was warm and inviting for visitors. The design of the overall structure was striking with its impressive bulkhead providing height, impact and proud brand presence from a distance as delegates approach the stand.
A strong focus on detail through means of design features and finishes was used. Feature pedants, gold accents and bespoke furniture pieces, from South Africa's leading designers, added to the premium environment.
Although Nederburg took centre stage, customised tasting areas were provided along with private meeting rooms, pause areas and a fully serviced kitchen to ensure that the respective Brand Managers and Distell Leadership could host their respective clients in an environment that facilitated a premium experience throughout.
Another experiential marketing collaboration between Distell and XZIBIT of the highest order!