In order to communicate the company's innovative retirement income solution, we chose the game of Jenga to illustrate the concept of the product's equilibrium between a retirement income and market exposure.
The branded environment included a corporate colour scheme with complimentary furniture. Life-size wooden Jenga pieces were created to form a reception desk with backdrop. Guests played the actual game of physical and mental skill in order to win prizes.
Give-aways naturally included a Jenga game set with Glacier branded sleeve as well as a balancing wine bottle stand.