NewsAboutContactWebsiteBizcommunity

Jenga game for product launch

Xzibit executed an activation in collaboration with King James for Glacier's unique product launch based around the concept of balance and certainty.
In order to communicate the company's innovative retirement income solution, we chose the game of Jenga to illustrate the concept of the product's equilibrium between a retirement income and market exposure.

The branded environment included a corporate colour scheme with complimentary furniture. Life-size wooden Jenga pieces were created to form a reception desk with backdrop. Guests played the actual game of physical and mental skill in order to win prizes.

Give-aways naturally included a Jenga game set with Glacier branded sleeve as well as a balancing wine bottle stand.

Jenga game for product launch
click to enlarge
Jenga game for product launch
click to enlarge
Jenga game for product launch
click to enlarge


5 Jun 2014 09:41

<<Back





Comment